LA MAISON BLEUE
CREATIVE DIRECTION
Services
Photography
Videography
Web Design
Print Design
Credits
Alexander Kraft
Website
lamaisonbleue-provence.com
La Maison Bleue
lamaisonbleue-provence.com
Brand Identity
Introduction
La Maison Bleue is simple, unpretentious yet perfectly executed and comfortable bolthole for connoisseurs in search of an authentic experience. Situated in the little known Haut-Var region of Provence, between Monaco and Saint Tropez, offering a beautiful, untouched landscape with breath-taking canyons, a crystal lake, and charming villages.
After being purchased by Mr Alexander Kraft, the rebuilding process began, using only the finest materials. All floors are solid natural stone; the steps of the staircase as well as the façade stucco ornaments have been hand-carved by a local stone mason. Several tiny rooms were reunited to create four cozy bed and bathroom suites.
“Alexander Kraft is a man that has seen it all and stayed at the best hotels in the world, yet rarely has he found perfection. La Maison Bleue is the result of channeling all his impeccable taste into one destination.”
—Joseph Francois Cote, Style Authority.
“A historic mansion authentically restored to provide timeless elegance, for true connoisseurs.”
La Maison Bleue Menu Design
The project began with a deep dive into the region’s culture, history, and the B&B’s unique charm to create a brand that reflects its authentic Provencal elegance. We revitalised the brand’s identity with a sophisticated logo, a colour palette inspired by the local landscape, and physical collateral such as menus, room notes and stationary that captured the essence of luxury and tranquility.
Through a refined digital presence, including a new website, new lifestyle-focussed content for social media, the B&B remains a top choice for discerning travellers seeking a serene experience in Provence. The result is a cohesive and elegant brand that resonates with the customers, enhancing guest loyalty and visibility in the competitive hospitality industry.
