Founded in 1958, George Cleverley swiftly rose to become shoemaker to some of the most notable names in high society; a tradition that continues to this day. Now led by George Glasgow Jr, CEO and Creative Director, from their Mayfair shop and the bespoke workshop above, the brand continues to grow in a strong, but conscious and considered way which keeps them true to their core values.

George first appointed Adesso to plan and produce a campaign for the Spring/ Summer collection. Since then, we supported the brand and continue to advise on campaigns and overall creative direction for advertising campaigns for publications such as ‘The Financial Times: How to Spend It’.

In early 2024, as a team we collectively felt the brand required a refresh and a new online store to better encapsulate the business and its charm. We carefully updated the logo mark, typeface, and website copy to coincide with the new digital storefront. We approached this commission with care and consideration for the brands heritage, and ensured our updates were subtle but elegant.