George Cleverley
Full Service
Founded in 1958, George Cleverley quickly established itself as a shoemaker to some of the most influential figures in high society—a reputation that endures today. The brand has continued to build momentum, bolstered by high-profile cultural moments including features in the Kingsman franchise and other Hollywood productions.
Adesso partnered with George Cleverley across brand identity, positioning, photography, creative direction, and advertising, delivering campaigns for highly targeted publications such as The Financial Times: How to Spend It. From a commercial perspective, our digital strategy introduced an e-commerce platform for ready-to-wear collections, expanding access to the brand while strengthening the already successful bespoke offering.
Guided by the brand’s core values—craftsmanship, quality, heritage, and authenticity—we refined the identity to feel both current and enduring. The result is a brand expression that preserves its heritage while supporting modern growth, enabling George Cleverley to reach new audiences without compromising its legacy.
SERVICES
BRANDING
PHOTOGRAPHY
WEB & E-COMMERCE
CREATIVE CONSULTING
CAMPAIGNS
ADVERTISING
FILMMAKING
CREDITS
JORDAN MCGIBNEY
THOMAS FORTUNE
MR PORTER
VISIT
GEORGECLEVERLEY.COM
INTRODUCTION
Through a complete reshoot of the bespoke archive, the photography was elevated to invite clients to fully explore the possibilities of bespoke craftsmanship. This visual language acts as a gateway into the world of Cleverley—guiding customers from bespoke commissions through to ready-to-wear and a curated selection of accessories, all available via a direct-to-consumer online platform.
A clear narrative underpins the new identity and digital experience, consistently spotlighting the process and precision behind each product. In particular, the bespoke section documents the craftsman’s journey in full, from initial measurement to the finished shoe, reinforcing value through transparency and craft.
Importantly, bespoke enquiries were intentionally retained as a manual process. Research showed that high-net-worth clients are more responsive to personal, human interaction—mirroring the considered, hands-on nature of the product itself. This approach protects exclusivity while increasing the quality of enquiries and conversion at the highest level.
