As with every brand we partner with, we began with a thorough exploration of the product’s heritage, process, and long-term ambitions. A key business challenge was avoiding the brand becoming pigeonholed into a single, recognisable style. With bespoke commissions forming a core revenue stream, the identity needed to feel open and interpretive—allowing prospective clients to imagine their own vision without being constrained or alienated by examples that didn’t reflect their personal taste.

At the same time, it was essential not to limit future commercial opportunities. The brand required an identity that could comfortably exist within a contemporary, made-to-order context while remaining credible and desirable to potential commercial partners. Striking this balance allows the brand to scale both creatively and commercially, building awareness while reinforcing legitimacy in the wider luxury landscape.

By aligning the visual language with the expectations of high-value commercial clients, we placed craftsmanship and quality at the forefront. The resulting identity embodies a sense of quiet luxury—rooted in precision and restraint—positioning the brand alongside established names across the luxury sector, and supporting its growth through both bespoke commissions and strategic partnerships.