Highland Outfitters
Full Service

Set in the heart of Perthshire, life at Tombane Farm is shaped by tradition, family, and a deep respect for the land. At Highland Outfitters, their bespoke process reflects these values—carefully crafted, rooted in heritage, and guided by generations of experience. Every garment tells a story, woven with pride in where we come from and who they create it for.

From the tartans that they source based on heritage, to the clients specific bespoke requirements, each garment is both physically and culturally connected to the customer.

Services

Branding
Web Design
Creative Consulting
COLLATERAL
COPYWRITING

Credits and Collaborations

PHOTOGRAPHY AND VIDEO BY
GREG CHALMERS

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HIGHLANDOUTFITTERS.CO.UK
HIGHLAND OUTFITTERS
HIGHLANDOUTFOTTERS.CO.UK
Brand Identity

Introduction

Franco's is a well-regarded Italian restaurant located in St James's, London. Established in 1946, as one of London’s original Italian Restaurants, it has a long history of serving classic Italian cuisine in an elegant setting. Known for its sophisticated yet welcoming atmosphere, Franco's offers a range of traditional dishes, including pasta, seafood, and meats, often prepared with a modern twist.

We gave Francos London in St. James’s a much needed full re-brand, as well as a website redesign to reflect the new look for the restaurant. We provided a refined update which encapsulates Franco’s roots, adapting classic Italian elegance for a new digital age.

Tastefully paired with photography by James Thompson of FoodFeels, the new Franco’s identity captures the authentic nature of the restaurants heritage. It injects an element of fun, whist retaining its charm and sophistication. The updated word-mark takes inspiration from the restaurants original facade and signage, combining this with traditional Italian design touches. The Franco’s word mark can be used in several ways, with the main variation encompassing the date of opening, 1945, housed inside the classic European tilted O.

We paired the new word-mark with a beautiful cursive typeface, and a juxtaposing modern sans-serif accent typeface, for when a more detailed version of the word-mark is needed. By pairing this with our good friend James’s “narrative-first” photography, it delivers a modern homage to new-world Italiana.

“Tailored, for generations to come.”

The website itself balances the updated branding and imagery, with user-friendly layout, combined with a wealth of negative space and design-flair. The full-bleed imagery paired with subtle green border presents an understated but distinctive touch, with simple animations and transitions encouraging the user to delve deeper into the rich history of Franco’s.