Atelier St James
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Atelier St James has embarked on a new creative journey in collaboration with Adesso Partners. This project marks a thoughtful evolution of the brand, introducing a visual and narrative identity that deepens its connection to craftsmanship, heritage, and contemporary elegance. Together, we are shaping a world that honours the atelier’s discreet legacy while speaking to a new generation of discerning clientele—with understated confidence, precision, and appreciation for quality.

Services

Branding
Photography
Web Design
Creative Consulting
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ATELIERSTJAMES.COM
ATELIER ST JAMES
atelierstjames.com
Brand Identity

Introduction

At the heart of this collaboration lies a deep respect for craftsmanship and heritage, reinterpreted through a lens of understated and contemporary sophistication. Together, we have shaped a new visual and narrative identity—one that speaks fluently to a discerning, modern audience, yet remains grounded in the atelier’s commitment to precision, quality, and timeless design.

Every element has been considered with intention. From the restrained elegance of the new visual language to the evocative storytelling that anchors the brand, this evolution balances reverence for the past with an unspoken confidence in what’s to come. As a relatively blank canvas, Adesso Partners built the new website and identity to cement foundations for their next chapter. Understated and minimal in style, Atelier St James concentrate on the most important pillars of bespoke tailoring, with a contemporary approach combined with Italian flair.

The result is rooted in the discreet tradition of bespoke, yet in dialogue with the now. A refined ‘if you know, you know’ presence—paired with a shop front that mirrors the brand’s meticulous process, crafted exclusively for their discerning clientele.

From royalty and Nobel laureates to visionary entrepreneurs and elite athletes, Atelier St James is a discreet destination for those who seek to express their identity through refined, modern tailoring. It is not simply a garment—it is a personal signature, made visible.

“A refined ‘if you know, you know’ presence.”

The website itself balances the updated branding and imagery, with user-friendly layout, combined with a wealth of negative space and high quality editorial photography. The full-bleed imagery paired with neutral tones present an understated but distinctive touch, with simple animations and transitions encouraging the user to delve deeper into the process of bespoke.