Asprey London
Campaign

Services

Photography
Videography
Content Creation
CAMPAIGNS

Credits and Collaborations

Frederico Henriques
JD CLASSICS

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Content Creation

The Project

Adesso were appointed by Asprey to produce content for the collaboration between Asprey and F1. Launched in the week following a memorable British Grand Prix, the collection includes sterling silver sculptural models inspired by the design of the 2022 F1 car.

Much like Formula 1, Asprey, which celebrated its 240th anniversary in 2022, has a history steeped in innovative design and creation and has long been associated with motorsport, having famously partnered with Ferrari’s F1 team in the late 1990s.

The new collection also featured a range of small silver goods and silk products. Fine jewellery items including cufflinks, bracelets, charms, and signet rings formed part of the premium end of the collection

“a modern touch whilst still retaining our heritage.”

Tasked with planning and preparing a campaign shoot with the Asprey team, we reached out to our network and sourced a 1953 Alfa Romeo 1900 Sprint SWB Pininfarina form JD Classics. The car was dropped off in the middle of Mayfair for a shoot at the back of the Head Office and Mayfair boutique of Asprey, doing our best to avoid parking wardens but attracting significant attention from passers by. The final campaign included a range of lifestyle and press photography and video content.