DUKES HOTEL:
AFTERNOON CURIOSITY
CREATIVE DIRECTION
Services
Creative Direction
Concept Creation
Naming
Brand Identity
Photography
Print Design
Credits
DUKES Hotel
Website
dukeshotel.com
DUKES Hotel
dukeshotel.com
Creative Direction
Introduction
Nestled in the heart of historic St. James’s Mayfair, DUKES London is a sophisticated, country house located in the heart of the capital. Ever since King Henry 8th built his palace here in the 16th Century, St. James’s has been the exclusive retreat of writers, musicians, politicians and royalty.
Whether you choose to stay in one of our modern or classic style bedrooms or luxurious suites, unwind in the legendary DUKES Bar, savour our Great British Restaurant, or embrace true English chic with Champagne afternoon tea, we promise you an enthusiastic team, dedicated entirely to making your time here exceptional.
Adesso have a longstanding relationship with DUKES Hotel of St James’s which commenced with a series of articles and supplementary photography with Alessandro Palazzi in DUKES Bar.
We were later commissioned to undertake a series of interior photography to supplement upcoming press articles featuring the hotel. The key areas of the hotel included the Duke of Clarence Suite, the Afternoon Tea Room and the GBR Restaurant including the food and beverage offering.
“Our brand exploration clearly identified a need to hint at this curious offering…”
Our latest appointment was to relaunch the Afternoon Tea offering at the hotel. This new and exciting concept put together by specialist patisserie chef Alan Strong in association with JP’s Original teas. The concept is truly only possible describe through tasting it for yourself. A series of curious adaptations of a typical ‘afternoon tea’. Our brand exploration clearly identified a need to hint at this curious offering in the branding. Here we share some extracts of the process we undertook with the team at DUKES to find the right tone as well as some of the final collateral.
Each page corresponded with each course. By using colour and illustrative clues; we sparked the guests curiosity as well as enhancing the overall experience further through print.
